Turn your event into an employer brand driver
Bringing together over 200 employees for two days of appreciation – a cruise to Niagara Falls for the Ontario team, a festive BBQ and corporate dinner in Montreal for the Quebec branch – already represents a considerable investment. When these moments are transformed into content (master vignettes, short excerpts, photo galleries), they cease to be ephemeral: they feed your networks, reinforce internal pride, attract new talent and reassure your best customers.
Why film your large gatherings?
Extend the reach of your investment
The event budget is a one-off commitment; the content, on the other hand, continues to feed your communications for months at no extra cost.
Humanizing leadership
Seeing executives toasting at the BBQ or laughing on the deck of the boat abolishes hierarchical distance and creates a true story that can be reused in your ESG reports, conferences and customer meetings.
Boost cohesion and retention
Images of trainees, technicians and vice-presidents literally rowing “in the same boat” rekindle pride in belonging and remind everyone why they love their team.
Attracting tomorrow’s talent
Today’s candidates scrutinize corporate culture before even sending in their CVs. A regular flow of authentic content acts as a first filter: only those who already share your values apply.
Gaining customer trust
Your partners and customers want to do business with human organizations. Showing your teams having fun and excelling together sends a message of reliability and closeness.
What each pole gains
| Beneficiary | Value derived from content |
|---|---|
| Company | Extended organic visibility and enhanced social credibility. |
| Managers | Concrete stories to share to illustrate close, modern leadership. |
| Employees | Memories they like to share; a stronger sense of belonging. |
| RH | Powerful employer branding tool; more and better aligned applications. |
| Customers | Visual proof that the company places people at the heart of its priorities. |
The Ixpé method for maximizing your ROI
- Storyline co-created
We link Montreal and Niagara in a fluid narrative: same values, same energy, no distance. - Double-angle capture
Two synchronized operators: one covering wide shots (speeches, team photos), the other tracking micro-moments (high-fives, bursts of laughter). No key moment is wasted. - All-conditions equipment
Panoramic drones and cinema cameras ensure impeccable images, from foggy waterfalls to room lighting. - Performance-oriented editing
Inspirational capsule, snackable vertical excerpts, high-resolution photo carousel; each format comes with a mini-script and a recommended distribution schedule.
Why choose Ixpé?
- Experience in the field: over thirty team event recordings, in all contexts and with all audiences.
- Reactive creative duo: four eyes, zero missed moments; we coordinate in real time to follow the action wherever it takes place.
- Performance-ready deliverables: content calibrated to be reposted, commented on and effortlessly integrated into your internal and external communications.
- Proven results: our customers see better-qualified applications, more internal sharing and a much stronger brand image – resulting in renewed confidence, event after event.
Conclusion
An appreciation event isn’t just a one-off expense: captured by Ixpé, it becomes an employer brand gas pedal, a talent magnet and a token of trust for your partners. One capsule, two cities, and long-lasting benefits – that’s the Ixpé promise.