A customer party… that pays off well beyond the party itself
I wasn’t familiar with customer appreciation evenings, but having organized a few, I can say that I’m totally convinced: this format is a key moment for companies. Loyal customers are rewarded, pampered and, above all, given time to discuss the past year and future contracts. Whether it’s a team-building activity or a casino evening, these moments offer valuable insights and strengthen customer relations.
Why film your customer appreciation evening?
1. Put your customers in the spotlight
These customers are your best ambassadors. Seeing them having fun, collaborating and chatting with your managers is the truest testimony of your commitment.
2. Create a private, secure space
With Ixpé, all content – videos and photos – is first delivered on a private page. Your customers can relive the evening in complete privacy, without fear of unwanted broadcasting.
3. Extending the experience
After the event, you can continue to thank and reach out to your customers with targeted messages and exclusive clips, to keep the relationship alive throughout the year.
4. Capitalize on investment
The event budget becomes doubly profitable: on the one hand, the moment experienced; on the other, the customized content that feeds your CRM, newsletters and networks.
What’s in it for everyone
- The company: A concrete demonstration of gratitude and a bank of premium content to exploit.
- Executives: Visual testimonials to support your proposals and presentations.
- Customers: The assurance of being valued and listened to, with exclusive access to the evening’s memories.
- Marketing & HR teams: A wealth of differentiating content to boost loyalty and acquisition.
- Future prospects: A living insight into your customer culture and proof of your ability to create memorable experiences.
The Ixpé method: make the evening last
- Customized planning
- Selection of highlights to capture (awards ceremony, speeches, entertainment).
- Discreet & mobile capture
- A duo of operators equipped with cinema cameras: no cumbersome tripods, just live action.
- Delivery on private page
- Secure platform: your customers can view and download in complete confidence.
- Assembly and multi-channel deployment
- Summary capsule, snackable extracts, photo carousel: ready for LinkedIn, your newsletters or your intranet.
- Promotional follow-up
- Personalized messages and exclusive teasers to prolong the impact and prepare for the year ahead.
Why choose Ixpé?
- Event experience: several successful customer evenings to our credit.
- Discretion guaranteed: we capture emotion without interrupting exchanges.
- Tailor-made content: adapted to your B2B, CRM and loyalty objectives.
- Lasting impact: a simple party is transformed into an ongoing communication campaign.
Conclusion
A customer appreciation evening is more than just an event: it’s an opportunity to cement your relationships, gather insights and create content that works for you all year round. With Ixpé, every smile, every handshake and every throw of the dice at the casino becomes a strategic asset for your company.
