The launch of a new office is much more than a ribbon-cutting ceremony: it’s a key moment to galvanize your teams, showcase your values and attract the attention of future talent or customers. By transforming this day into content – authentic video vignettes, vertical extracts and an image gallery – you instantly extend the investment: your networks are fed with concrete testimonials, your employees share their pride, your recruiters have an irresistible asset and your partners discover a deeply human brand.
Why film the opening of your new office?
Giving scope to investment
The layout, logistics and festivities already represent a substantial budget; the content ensures lasting organic visibility without additional media costs.
Humanizing leadership
Seeing the managers symbolically hand over the keys, chatting with the teams and toasting the inaugural coffee abolishes hierarchical distance and nurtures an authentic narrative to be reused in ESG pitches or customer meetings.
Strengthening culture and retention
Shots of trainees, technicians and vice-presidents discovering their new space together are a reminder that a strong culture is first experienced in the field; companies that document these moments observe an increase in satisfaction and a drop in turnover.
Attracting aligned talent
Gen Z and millennial candidates study company culture before applying; a steady stream of authentic content acts as a natural filter and attracts profiles already aligned with your values.
Reassure your customers
Brands that show their human side generate more trust: a filmed inauguration proves that you’re really investing in your people and your future.
Added value for each division
| Beneficiary | What he earns |
|---|---|
| Company | Extended organic visibility, enhanced social credibility. |
| Managers | Real-life stories for ESG reports, conferences and partner meetings. |
| Employees | A memory they like to share; a stronger sense of belonging. |
| RH | Powerful employer branding content; more and better targeted applications. |
| Customers | Visual proof of a people-centred organization. |
The Ixpé method for maximizing your ROI
1. Storyline co-created
Together, we write a unifying story: employee gratitude, proximity to management, authentic atmosphere.
2. Dual-angle capture
Two synchronized operators: wide shots for speeches and group cohesion, moving cameras for micro-moments (first key turned, bursts of laughter).
3. All-conditions equipment
Drones for outdoor shots, cinema cameras for interiors: sharp, stable images, even with minimalist lighting.
4. Performance-oriented assembly
Sincere vignettes, snackable vertical excerpts, HD photo carousels: each format comes with a mini-script and a broadcast schedule.
Why choose Ixpé?
- Proven experience – More than thirty internal event recordings: we know how to capture human dynamics.
- Reactive creative duo – Four eyes, zero missed moments: real-time coordination to cover every anecdote.
- Values + fun” approach – conversational tone, sincere storytelling: we show the real thing, not the veneer.
- Recognized results – Our customers see internal sharing, better aligned job applications and a stronger brand image.
Conclusion
An office opening isn’t just a new address; captured by Ixpé, it becomes an employer brand gas pedal, a magnet for talent and a token of trust for your partners. An authentic capsule, vertical extracts, a photo carousel: your story travels long, inspires and pays off.