Turning a training day into content that helps you
A training day is much more than a succession of slides and exercises: it’s a unique opportunity to unite your teams, align everyone with your objectives and breathe new life into your corporate culture. And when Ixpé captures these moments in content – inspirational vignettes, snackable extracts and photo carousels – you turn a simple internal expense into a powerful lever for your employer brand, recruitment and customer communications.
Why film your training course?
1. Solidify alignment
Seeing all your employees together, listening, exchanging and learning together, shows that everyone shares the same vision. This content strengthens cohesion over the long term.
2. Extend the impact of your investment
The training budget is committed once; the captured content continues to feed your media – intranet, LinkedIn, internal newsletter – for months, at no extra cost.
3. Put people at the heart of your culture
The laughter in workshops, the “aha!” moments in groups and the spontaneous questions illustrate your commitment to personal development.
4. Attract talent in search of meaning
Candidates want to work where they learn and grow. A steady stream of authentic training content acts as a natural filter: only those who already recognize themselves in this dynamic apply.
5. Promote your expertise to customers
Showing that you invest in the skills of your teams reassures your partners of your professionalism and concern for quality.
What’s in it for everyone
- The company: Endlessly reusable content, prolonged organic visibility.
- Management: Visual proof of leadership that focuses on skills development.
- Employees: Proud to be part of a well-thought-out training program, which they share with enthusiasm.
- HR: An unbeatable employer branding tool for career pages and job offers.
- Customers: Increased confidence thanks to a trained and mobilized team.
The Ixpé method for a memorable training day
- Pre-event immersion
- Creative brief: together we define the highlights to be captured (key speeches, practical workshops, testimonials).
- On-the-spot capture
- Wide shots for general atmosphere, close-ups on interactions, flash interviews “What did you learn?
- Pedagogy + emotion” montage
- Recap capsule (≈ 90 s), short extracts for networks (15/30 s) and HD photo gallery: each format arrives with its own mini-script and publication schedule.
- Plug & play” deliverables
- Ideal for LinkedIn, Instagram Reels, career sites, intranets and newsletters: publish as is, and your teams and candidates will naturally follow.
Why Ixpé is your best ally
- Expertise in the field: dozens of training days captured, we know where to position ourselves to seize key moments.
- Agile duo: two operators to cover conferences, workshops and backstage simultaneously.
- Human approach: we film real life, not fake staging.
- Sustainable results: a single event generates a stream of useful content for your HR, marketing and customer relations needs.
Conclusion
Don’t let your training day dissolve into oblivion: captured by Ixpé, it becomes living, inspiring and profitable content, fueling internal pride, attracting talent and reassuring your customers.